I Help Accomplished Professional Women
(Middle Management Through Executive Level)
ELIMINATE WARDROBE FRICTION
And RECLAIM THE MENTAL ENERGY They're Wasting On "what do I wear?"
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Through a PROVEN IMAGE CONSULTING PROCESS that Combines Color Science, Body Analysis, and Strategic Wardrobe Planning.
I Help Accomplished Professional Women
(Middle Management Through Executive Level)
ELIMINATE WARDROBE FRICTION
And RECLAIM THE MENTAL ENERGY They're Wasting On "what do I wear?"
Â
Through a PROVEN IMAGE CONSULTING PROCESS that Combines Color Science, Body Analysis, and Strategic Wardrobe Planning.
Free Download
The Hidden Cost of "Fine" Assessment
Discover exactly what your wardrobe friction is costing you in time, money, and professional opportunities.
Inside this 15-minute assessment, you'll identify:
✨ The specific wardrobe patterns keeping you stuck (and draining your confidence)
✨ Your biggest friction point: Character, Congruence, or Strategic Choice
✨ The exact ROI of fixing this problem (hours saved, money reclaimed, opportunities recaptured)
Get immediate clarity on what's actually standing between you and the confident presence your competence deserves.
You've mastered your career.
You manage teams, handle complex projects, and make decisions that impact your organization's bottom line.
But when you open your closet every morning?
That confidence disappears.
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Here's What Most Professional Women Don't Realize:
that daily wardrobe struggle
isn't actually about your clothes.
It's about the exhausting split
between being brilliant at your work and feeling uncertain about how to present that brilliance.
It's about nervous system patterns that make getting dressed feel unsafe.
It's about a disconnection from your body that makes every choice feel wrong.
You've mastered your career.
You manage teams, handle complex projects, and make decisions that impact your organization's bottom line.
But when you open your closet every morning?
That confidence disappears.
Â
Here's What Most Professional Women Don't Realize:
that daily wardrobe struggle
isn't actually about your clothes.
It's about the exhausting split
between being brilliant at your work and feeling uncertain about how to present that brilliance.
It's about nervous system patterns that make getting dressed feel unsafe.
It's about a disconnection from your body that makes every choice feel wrong.
Research shows people make
irreversible decisions
about your credibility in less than 7 seconds, before you've said a single word.
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When you're not confident in your presentation, you're fighting an uphill battle before you even open your mouth.
But here's the truth:
You don't just need better clothes.
You need to understand WHY choosing clothes feels hard.
That's why my approach combines practical wardrobe strategy
(color analysis, body lines, closet planning)
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with the Deeper Work that Makes Sustainable Change Possible
(nervous system regulation, body dialogue, reconnection with self).
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This isn't surface-level styling. This is transformation that addresses the root, so the changes actually stick.
Â
Research shows people make
irreversible decisions
about your credibility in less than 7 seconds, before you've said a single word.
Â
When you're not confident in your presentation, you're fighting an uphill battle before you even open your mouth.
But here's the truth:
You don't just need better clothes.
You need to understand WHY choosing clothes feels hard.
That's why my approach combines practical wardrobe strategy
(color analysis, body lines, closet planning)
Â
with the Deeper Work that Makes Sustainable Change Possible
(nervous system regulation, body dialogue, reconnection with self).
Â
This isn't surface-level styling. This is transformation that addresses the root, so the changes actually stick.
Â
My Services
My Own Transformative Journey
Led Me to this Work
12-Week WardrobeÂ
Transformation Group Program
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Build a wardrobe system that actually works for YOUR body, coloring, and lifestyle, with expert guidance and community support.
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What you get: Virtual color and body analysis, personality style assessment, guided closet edit, strategic wardrobe planning and shopping tools, plus 6 live teaching modules and 6 group coaching calls for the deeper work that makes the transformation stick.
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Best for: Professional women ready to eliminate wardrobe friction once and for all, who value both expert guidance and peer support.
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1:1 Coaching
and Consultation
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Custom-designed programs for leaders who want individualized attention on wardrobe strategy, executive presence, and leadership image, tailored to your specific context and goals.
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What you get: Private sessions combining image consulting with executive coaching. We move at your pace, focus on your priorities, and create solutions for your unique situation.
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Best for: Executives, entrepreneurs, and senior leaders who need confidential, high-touch support and strategic guidance beyond group settings.
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Investment: Custom Programs starting at $5,555 CAD
Not sure which is right for you?
Book a complimentary 30-minute call
and we'll figure it out together.
Hi, my name is
Katherine Lazaruk,
AICI CIP, PCC is the founder of LZRK Consulting Inc., bringing 17 years of experience as an internationally certified image consultant and executive coach.
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With credentials including AICI CIP (Association of Image Consultants International - Certified Image Professional), PCC (Professional Certified Coach), and CLC (Certified Leadership Coach), Katherine combines image science with strategic thinking to help accomplished professional women solve their wardrobe challenges permanently.
Her client roster includes executives from Royal Bank, HSBC, Providence Health, Technical Safety BC and the Government of Canada.
She's the author of
Executive Being: Humanizing Business One Leader at a Time, available in print and audiobook.
Katherine's approach is built on a simple philosophy
Your wardrobe should support your work, not complicate it.
When the gap between your internal capability and external presentation disappears, everything gets easier, from morning routines to professional opportunities to the confidence you bring into every room.
She specializes in working with accomplished professional women
who value both practical strategy and deeper self-discovery to address not just what you wear, but why choosing clothes feels hard in the first place.
Her methodology combines color theory, body line analysis, personality frameworks, and nervous system work, because sustainable change requires both the practical tools and the internal capacity to use them.
Katherine's work is grounded in a core belief:
Your relationship with your wardrobe is your relationship with yourself.
She helps professional women understand what their closet struggles reveal about self-trust, worthiness, and embodied presence, because when you transform how you dress, you're not just solving a wardrobe problem, you're reclaiming your right to be seen, to take up space, and to trust your own choices.
Connect with KatherineÂ
Here is What Others Say
"...there was a feeling of 'this isn't what I signed on for, this is amazing.'
Â
It wasn't at all what I expected.
I came in for the tangibles (I wanted my colors to pop, maybe define my style), but it was the coaching calls and the way Katherine walked things through when people would get stuck.
Â
Shopping now is so freeing. I have saved a lot of money. I'm only buying what I love. I get an extra 10-15 minutes of sleep because I know what I'm wearing. My time has more value to me than anything else, so the fact that I really got something out of it made it great value for my closet, great value for my future spending.
I've known Katherine for a decade, and this showed me a whole different side of her.
This woman knows what she's doing."
Â
— Wanda Woods, Finance Professional
"I went from 'making do' to looking and feeling great.
Â
Katherine helped me find a visual signature that matches both my capabilities and my personality.
My time is very valuable to me and I can now shop and get dressed in half the time.
I am more confident when I meet new people, speak at events and network, which makes me more effective as a CEO.
My visual signature now matches me, whether I'm in a business meeting or on the sidelines of my kids' soccer games."
Â
— Stephanie Hollingshead, CEO, HR Tech Group
"I love that you've called this work sacred because that's exactly how it felt.
Â
It opened up pieces in my own relationship to not just my appearance, but to my presence and what I think about myself that I didn't even know I thought about myself.
We all carry mental load every day and if I can take one brick out of that load, that frees me up and gives me confidence.
Where there is confidence, there is choice.Â
Â
— Tina Overbury, Expressive Arts Therapist
"The biggest value of our coaching relationship was the rewiring of my brain
Â
— I feel like I have a new perspective. I have a confidence I didn't have before.
Katherine challenged me to see how I'm received and perceived. I got promoted twice in nine months."
Â
— Samantha Findlay, National Sales Development Lead
"You challenged me to dig into who I am and how I show up. I am a brand.
Â
I was really looking for a way to define who I was and what I stood for, my brand, but doing it in a way that was truly authentic.
It's been eye-opening to decide what is success for me.
It's very exciting and exploratory — now I know what my path is and I'm on it."
— Sheila Wong, Finance Professional
Hi, my name is
Katherine Lazaruk,
AICI CIP, PCC is the founder of LZRK Consulting Inc., bringing 17 years of experience as an internationally certified image consultant and executive coach.
Â
With credentials including AICI CIP (Association of Image Consultants International - Certified Image Professional), PCC (Professional Certified Coach), and CLC (Certified Leadership Coach), Katherine combines image science with strategic thinking to help accomplished professional women solve their wardrobe challenges permanently.
Her client roster includes executives from Royal Bank, HSBC, Providence Health, Technical Safety BC and the Government of Canada.
She's the author of
Executive Being: Humanizing Business One Leader at a Time, available in print and audiobook.
Katherine's approach is built on a simple philosophy
Your wardrobe should support your work, not complicate it.
When the gap between your internal capability and external presentation disappears, everything gets easier, from morning routines to professional opportunities to the confidence you bring into every room.
She specializes in working with accomplished professional women
who value both practical strategy and deeper self-discovery to address not just what you wear, but why choosing clothes feels hard in the first place.
Her methodology combines color theory, body line analysis, personality frameworks, and nervous system work, because sustainable change requires both the practical tools and the internal capacity to use them.
Katherine's work is grounded in a core belief:
Your relationship with your wardrobe is your relationship with yourself.
She helps professional women understand what their closet struggles reveal about self-trust, worthiness, and embodied presence, because when you transform how you dress, you're not just solving a wardrobe problem, you're reclaiming your right to be seen, to take up space, and to trust your own choices.
Connect with KatherineÂ
Here is What Others Say
"...there was a feeling of 'this isn't what I signed on for, this is amazing.'
Â
It wasn't at all what I expected.
I came in for the tangibles (I wanted my colors to pop, maybe define my style), but it was the coaching calls and the way Katherine walked things through when people would get stuck.
Â
Shopping now is so freeing. I have saved a lot of money. I'm only buying what I love. I get an extra 10-15 minutes of sleep because I know what I'm wearing. My time has more value to me than anything else, so the fact that I really got something out of it made it great value for my closet, great value for my future spending.
I've known Katherine for a decade, and this showed me a whole different side of her.
This woman knows what she's doing."
Â
— Wanda Woods, Finance Professional
"I went from 'making do' to looking and feeling great.
Â
Katherine helped me find a visual signature that matches both my capabilities and my personality.
My time is very valuable to me and I can now shop and get dressed in half the time.
I am more confident when I meet new people, speak at events and network, which makes me more effective as a CEO.
My visual signature now matches me, whether I'm in a business meeting or on the sidelines of my kids' soccer games."
Â
— Stephanie Hollingshead, CEO, HR Tech Group
"I love that you've called this work sacred because that's exactly how it felt.
Â
It opened up pieces in my own relationship to not just my appearance, but to my presence and what I think about myself that I didn't even know I thought about myself.
We all carry mental load every day and if I can take one brick out of that load, that frees me up and gives me confidence.
Where there is confidence, there is choice.Â
Â
— Tina Overbury, Expressive Arts Therapist
"The biggest value of our coaching relationship was the rewiring of my brain
Â
— I feel like I have a new perspective. I have a confidence I didn't have before.
Katherine challenged me to see how I'm received and perceived. I got promoted twice in nine months."
Â
— Samantha Findlay, National Sales Development Lead
"You challenged me to dig into who I am and how I show up. I am a brand.
Â
I was really looking for a way to define who I was and what I stood for, my brand, but doing it in a way that was truly authentic.
It's been eye-opening to decide what is success for me.
It's very exciting and exploratory — now I know what my path is and I'm on it."
— Sheila Wong, Finance Professional
Ready to Eliminate Wardrobe Friction for GOOD?
Book your complimentary
45-minute Wardrobe Audit
This is a working session where we'll identify your biggest challenge, map out what's missing, and create a personalized action plan.
This isn't a sales call disguised as strategy. It's a working session where you'll leave with clarity and next steps, whether we work together or not.
If you have further questions, submit a message below and I'll get back to you within 48 hours.
Ready to Eliminate Wardrobe Friction for GOOD?
Book your complimentary
45-minute Wardrobe Audit
This is a working session where we'll identify your biggest challenge, map out what's missing, and create a personalized action plan.
This isn't a sales call disguised as strategy. It's a working session where you'll leave with clarity and next steps, whether we work together or not.
If you have further questions, submit a message below and I'll get back to you within 48 hours.
